Research for Brand Growth
From research to insights, from insights to projects.
Research
We conduct research for brand growth across fashion marketing, consumer behavior, color, and image strategy.
Insights
We analyze changes in markets and consumers and provide insights brands can refer to.
Summer Deep Self-Diagnosis — If You're Summer Mute but Feel Washed Out, and Cool-Toned Winter Feels Too Heavy (APL 16 Seasons)
If you were diagnosed cool-toned Summer but pastels and muted colors leave you looking washed out, while deep Winter-style colors feel too heavy, you may be Summer Deep — the new subtype in APL's 16-season system. This guide covers the self-check criteria, how it differs from Summer Mute, Winter Deep, and Winter Soft, and real Instagram hashtag data.
Autumn Light Self-Diagnosis — If You're Warm-Toned Autumn but Get Mistaken for Cool-Toned Summer Because Your Skin Is Fair (APL 16 Seasons)
If you were diagnosed warm-toned Autumn but keep getting mistaken for cool-toned Summer, and bright pastels feel off while deep browns and burgundies age you, you may be Autumn Light — the new subtype in APL's 16-season system. This guide covers the self-check criteria, how it differs from Spring Light, Spring Soft, and Autumn Mute, and real Instagram hashtag data.
2026 FW Trend Colors: Which Shade Suits You? — Red, Purple, Cobalt Blue & Burgundy Matched to Your 14-Season Personal Color Tone
A guide to matching the 2026 FW trend colors — red, deep purple, cobalt blue, and burgundy — to the APL 14-season personal color tones. Covers the best-color definition for each tone, styling tips, and an Instagram tone-distribution snapshot.
Projects
We introduce cases and experiments that connect research to real projects.